From Setup to Daily Management
An e-commerce launch should plan category structure, product data, payments, shipping, customer accounts, campaigns, measurement and integrations together. Building a homepage and uploading products alone is not enough to establish a sustainable sales channel.
For existing websites, I work on content updates, category organisation, product cards, campaign areas, cart flows and mobile layouts. I focus on manageable solutions that fit the brand’s operational capacity and the platform’s constraints.
Development on T-Soft and Other Platforms
On T-Soft, I use Twig, HTML, SCSS, CSS and JavaScript to develop category, product, cart, pop-up, landing page and campaign components. My approach is to add features while preserving the existing template structure and reviewing both desktop and mobile layouts.
On WordPress and WooCommerce, I address content, themes, products and plugins; on İkas, I work on store setup and content management according to business needs. Using built-in capabilities properly and avoiding unnecessary plugins and code is essential.
User Experience and Conversion
Customers should quickly understand a product’s price, delivery conditions, payment benefits and key features. Small ambiguities in product cards, detail pages, filters, search, cart and checkout can reduce conversion.
I evaluate design decisions through user behaviour and business goals as well as aesthetics. Mobile usability, readability, touch targets, page speed, clear campaign messages and trust signals are considered together.
SEO and Measurement Foundations
Content alone may not deliver results without a sound technical foundation. I check page titles, meta descriptions, canonical links, sitemaps, robots.txt, structured data, mobile compatibility and internal linking.
Correct connections between Google Analytics 4, Search Console, Google Ads and Merchant Center are essential for tracking campaign and product performance. My focus is on usable data for business decisions, beyond simply installing tracking code.
New Websites and Improvement Projects
I offer project-based support for launching e-commerce websites, reorganising existing platforms, building campaign pages, improving mobile user experience and developing custom HTML/JavaScript components.
Because I consider technical development and e-commerce operations together, I also account for how changes will be managed in the administration panel and how they will affect daily workflows.